Let’s be honest, the deepfake technology is, first of all, about steamy porn starring pretty much anyone one can imagine. With the deepfake invention, rule 34 has never been so true. While we all love non-AIed porn platforms like HDLeaks or Pornhub, deepfake is just something that 100% hits your personal fetishes.
But is it limited to porn? Not at all. At least it won’t be in the future. People can monetize everything that’s monetizable, and deepfake is no exception. Let’s find out how it’ll be possible to exploit the full deepfake potential.
Cinema acting
Using deepfake in porn is a given for obvious reasons. But is it useful in the cinema industry? Well, yes. It saves a lot of money. There might be plenty of cases when actors can’t physically be involved in a shooting. Not to mention the cases when actors who passed away need to appear in sequels.
Deepfake porn already looks impressive, but imagine what professional studios can do with a huge budget. Besides, all developments from the deepfake cinema industry will leak to grey niches. So, our beloved deepfake porn will get even better.
Advertising
The situation is kinda similar to the previous one. However, ads are not necessarily about professional actors. You might want to involve some popular singer or sportsperson. They might be willing to get promotional money while having 0 acting skills. So, you shoot an unknown professional actor and deepfake their image with your superstar.
Narration
A generative adversarial network can produce content with minimal initial data. All you need is a photo and text. You synthesize text into audio. Then you make a whole video out of the audio and the photo. This approach helps create an enormous amount of video content with minimal investments. Why do you need it? For example, education programs can be made in dozens of languages simultaneously.
Interactivity
Many experts claim that deepfake will soon completely change interactivity. Today, the maximum that viewers are given is to choose the ending of a series. In the future, with the help of deepfake, we can be inside cinematic universes with our friends. We will also get an opportunity to change boring actors. After all, generative adversarial networks allow you to significantly edit, modify and transform content.
That’s why deepfake is not only manipulation and disinformation. It makes it possible to shoot films with special effects, bring characters to life and, in general, add a new experience of content consumption.
Closing words
Advertising agencies and film productions resort to deepfake when they can’t attract celebrities due to closed borders, employment on another project, illness, or if, according to the plot, an aged or deceased actor should appear in the project.
Face generation allows you to reduce the cost of working with stars by 30 – 90%. If there is no need to organize the filming process, then a budget is reduced from thousands of dollars to tens of USD – it’s a total reformation of the video production market.